All Bodies Wanted

All Bodies Wanted is a personal training business founded by Nico Gumbs. Nico is a multi-cert. trainer who prioritizes functional strength and performance over short term aesthetic goals. All Bodies Wanted believes all bodies are powerful.

The company logo needed to stand out in the sea of RGB Gym logos. The design aesthetic, which is strong and bold, reflects the core qualities central to this inclusive gym.

The combination of the monogram badge and unconventional colorway informs the trainees that this is a safe space where hard work happens!