Feedback Interactive
Feedback Interactive is a multi-pronged company that specializes in audio and UX design. The name Feedback Interactive is a direct reference to the way audio feedback bounces back and forth. The company utilizes client feedback as inspiration for innovative designs.
The inspiration for this logo is derived from bats and their ability to use sound and feedback to navigate. Sound and feedback work harmoniously to route us to the right path.
I used rounded softer corners to juxtapose the hard angles found throughout the logo construction to denote a strong but friendly design.
Logo
The logo animation references the bats use of echolocation before ultimately settling into its wings. The Feedback allows it to take flight in the right path.
Color
Backgrounds
Applications
Included into this rebrand were business cards, PowerPoints and social assets.
